I have been speaking to people and It has been quite effective. When i speak to people they are able to tell me the place or the thing in London that is important to them. In this way too, I know what kind of audience I'll be dealing with- in terms of age etc. It also does make my job easier (I'm not taking a lazy way out)
So what I have done is e-mailed as many people as i can (about 500 mostly taken from the Chelsea database)
I have also made some post cards that the public can take and reply and send back to me. Wandsworth libraries have kindly agreed to let me leave these in the library.
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